“Don’t ask what the world needs. Ask what makes you come alive and go do it. Because what the world needs is more people who have come alive.” – Howard Thurman
What’s the #1 reason people don’t start a business that matters to them?
- No time
- No ideas
- Too many ideas
- Afraid to fail
While all of these things factor in at some level, the #1 answer, based on my clients feedback is…
If you don’t know what you’ll do, no amount of coaching/marketing/inspiration will help. And it is frustrating for people when it seems like everyone else is out there creating blogs, starting businesses, launching products, etc. And it’s especially frustrating when you hear that someone is leaving their corporate job to pursue their passion full time making money doing what they love.
Are we happy for these people that have found their way? Absolutely! But, there’s often a part of us that wonders if we’ll ever find our way and be able to do work that matters.
So let’s talk about not having any ideas. What does this really mean? For most, it simply means that they haven’t spent time evaluating what they’re naturally good at. This might seem rather basic, but our hectic lives leave us with so little time to consider what we might be really good at.
Remembering your brilliance
It’s easy to forget who we are – our natural gifts, our effect on people, our accomplishments, and even our desires. Want to remember what you are brilliant at? Take a few minutes and answer these questions:
- What could I find myself talking to someone about for hours with no sign of tiring?
- What am I freakishly good at?
- What do I want to be known for?
- What am I bored of?
- What are three things I’m most proud of – but would never put on my official resume?
- What’s something that people instinctively ask me for help with?
- What can I undeniably promise to everyone I work with?
- What is something that I secretly wonder about everyone I meet?
- If my parents/spouse/kids/God or whoever holds my sense of personal propriety in check was GONE (poof!) and there was no one left to offend, upset, or disappoint…who would I become?
Now, based on your answers, can you see any patterns beginning to emerge?
These patterns are a glimpse into the things that you are made to do. I call these the non-negotiable part of you, the things that you simply can’t not do. These could be teaching (on any subject), painting, cooking, traveling, woodworking, yoga, promoting, creating, or any unique combination of these things.
The point is, we are all unique and we all have ideas residing just below the surface that are dying to be expressed. Remembering these ideas is all part of the process for starting a business that matters.
See, the pains of starting a business are REAL, even though nobody wants to talk about them. It’s more fun to talk about the latest sexy social-media tactic instead of how to find a profitable idea that someone will pay you for.
Discovering your brilliance and turning it into a profitable business can change everything. It can mean the difference between creating extra income doing what you love vs spending the next 30 years in that corporate job that sucks the life out of you.
Nothing gets me more excited than helping people find that one thing that they love so much that they would do it for free – and then help them test it and get paid for it.
Life is precious and I believe that we owe it to ourselves (and the world) to stop wasting time and energy on the mundane and invest a little time discovering our brilliance.
Come back again next week and we’ll dive a little deeper into this subject.
P.S. What are you brilliant at? Tell me one thing that you know you were made to do? No self-judgement allowed!